Used by leading agency owners & sales professionals

Jaywing - digital marketing agency - uses the Tilde framework
Ogilvy - pr agency - uses the Tilde framework
Periscope - ecommerce agency - uses the Tilde framework

Take your agency's new business pitches to the next level with TILDE

With well over 20 years of agency and in-house pitch experience, Paul Martin has sat on both sides of the boardroom table and seen the numerous pitfalls that are made which all-too-frequently result in lost business.

Over this time Paul has developed and refined the TILDE Framework to solve for these issues, delivering a tried and tested approach of maximising your chances of securing new business when pitching.

Whether you're an agency owner, a business development professional or a subject matter expert contributing to sales discussions, the TILDE framework is for you.

What does the course include?

Throughout the 60 minutes of video content and supporting downloadable assets, Paul will personally guide you through the principles of this incredibly effective sales framework and how to apply it to your pitches.

  • Chapter One

    Why agency pitches suck

    We'll be breaking down the fundamental problems with how agencies pitch for new business and why you are losing out on winning work as a result.

  • Chapter Two

    The TILDE Framework

    Okay, enough teasing - I'll show you exactly what the TILDE framework looks like and reveal the human psychology behind its success.

  • Chapter Three

    Implementing the framework

    Learn how to apply the framework to your agency's existing sales process and adapt your current pitch to benefit from the TILDE approach.

Take your agency pitching to the next level with The TILDE Framework

  • Build rapport

    The TILDE Framework enables you to build a genuine rapport with your audience, and so allowing your pitch to better resonate with them

  • Gain trust & confidence

    Using clever phycological storytelling, the TILDE Framework will show you how you can easily gain stakeholder confidence in both your agency and your pitch

  • Win more work!

    With the TILDE Framework your pitches will flow better, have your audience hooked, and ultimately make their decision to engage with you much easier!

Hear from others

“What a fantastic concept. The TILDE Framework is so beautifully simple to work with, yet remains so psychologically complex. I run a digital marketing agency and we now build all of our pitches on the TILDE principle, and we've seen amazing results from it.”

John Smith

FAQs

  • Who is this course for?

    The Tilde framework is for anyone in the agency space who is actively involved in the pitching of services to prospective clients.

  • What will I learn?

    You will gain an understanding of how to apply your existing sales approach to a framework that is designed to maximise your audience's understanding of your pitch, gain their trust in your proposal, and emotionally connect with all stakeholders in the room. It is best applied to tangible presentations, and this is how the framework is explained in the course, however if you sell verbally then the basic principles will still apply.

  • How is the course presented?

    The course is delivered in video format with supporting downloadable documents.

  • How long will the course take?

    The video content has a run time of XX hours, however this isn't just a lecture... You'll be gaining a detailed explanation of the process and how to implement the framework to effectively present your pitch to a client. Therefore we encourage you to treat this course as a toolbox you can keep referring back to and improving your approach based upon. It could take you several months to perfect the approach, or you might nail it after your first attempt!

  • How long will I have access to the course content for?

    You will have access to the videos and supporting materials for 6 months (180 days) from your purchase date. Your access will NOT auto renew, so you don't need to worry about a sneaky second charge, but you are free to repurchase the course again if you wish to retain access for longer.

  • Are you able to present the framework to me / my team in person?

    Possibly. Reach out for a chat and we'll see what's possible.

  • Why are you happily offering this to others?

    Read more about why I'm doing this, here!